We aim to provide opportunities for artists and their teams to engage with fans and fellow performing artists by sharing their true stories about what it takes, personally and professionally, to build a successful career in music. This entertaining and educational program offers a receptive, targeted audience unequaled access to music industry luminaries. And, of course, we have far too much fun in the process.

No two events are exactly the same, as we work with the teams to reflect their personalities and preferences, while also giving them an opportunity to shine a light on any causes or issues that inspire them. Typically, the program breaks down into three parts: a discussion between the artist and their team, moderated by a seasoned music industry pro who frames the conversation; a Q&A session that gives audience members an opportunity to ask the team direct questions in their own words; and a live performance by the artist.